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Adidas confirmed India technology layoffs affecting under 20% of that organisation, while anonymous employee chats claim 40-50%. Here's what each figure covers.
A 75% spike in Indian searches for adidas in September 2026 is linked to hype surrounding the heritage-style Aurora Coffee Samba and the maximalist Metallic Animal Print release.
Adidas confirms layoffs at its Gurugram India Tech Hub, affecting software engineers and data scientists. While reports suggested 50% cuts, Adidas states the impact is under 20%.