Adidas India Tech Hub Layoffs: Scale, Affected Roles, and December Deadline

Adidas has confirmed job cuts at its India Technology organization, sparking significant search interest across India as employees and industry observers seek clarity on the scale of the reductions. The layoffs, centered at the company's tech hub in Gurugram, are part of a strategic move to align the company's operating model with evolving business needs.

The Scale of Layoffs: Official Figures vs. Initial Reports

There is a notable discrepancy between official corporate statements and early reports regarding the number of affected employees. Initial reports from Wocult suggested a massive reduction, estimating that 350 or more employees out of a total workforce of around 700 were being let go—representing roughly 45% to 50% of the hub's workforce.

However, in an updated statement to India Today, adidas countered these figures, explicitly stating that "the impact of these changes is less than 20% of our India Technology organization" [1]. The company maintains that these cuts are intended to simplify the organization and strengthen critical capabilities for long-term success.

Who is Affected and What is the Timeline?

The job cuts primarily target technical roles within the Gurugram hub. The roles most affected include:

• Software Engineers
• Data Scientists
• Data Engineers

Employees were notified of these changes during a town hall meeting held on September 15, 2026. According to reports, the exit process is divided into two distinct phases:

Employee Group	Exit Timeline	Requirement
Immediate Exits	September 15, 2026	Received exit letters during the town hall.
Transition Group	Until December 15, 2026	Must complete handovers to other global tech hubs.

Those in the transition group have been informed that if they do not secure another role within the organization by the deadline, December 15 will be their final working day [1].

India's Strategic Importance to Adidas

Despite the reductions in the technology sector, Adidas asserts that India remains a "strategically important market." The company continues to operate its local marketing organization in Gurugram and its Global Business Services centre in Chennai, which opened in 2024. Adidas has stated it is still hiring for strategic capabilities and encourages affected staff to explore open roles within the company.