Toys 'R' Us Comeback: 120 New Stores to Target 'Kidult' Collector Market
Toys 'R' Us is expanding with 120 new standalone stores by late 2026, pivoting to capture the 'kidult' market where adults and teens drive nearly 60% of industry gains.
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Toys 'R' Us is expanding with 120 new standalone stores by late 2026, pivoting to capture the 'kidult' market where adults and teens drive nearly 60% of industry gains.