Why 'ది ప్యారడైజ్' (The Paradise) Trended in India: Nani's Record Pre-Release Business and 'A' Certificate Buzz

On 19 September 2026, the Telugu term 'ది ప్యారడైజ్' appeared on Google Trends in India with roughly 1,000 searches in 24 hours and about 300% growth, according to Google Trends India. The spike was driven by the final promotional push for the paradise movie — Nani's big-budget action film directed by Srikanth Odela — which was scheduled to hit theatres five days later, on 24 September 2026. Note that Google Trends measures search interest, not ticket sales or a film's quality.

What is The Paradise and when did it release?

The Paradise reunites Nani with director Srikanth Odela, the duo behind the 2023 hit 'Dasara'. In the film, Nani plays a character named 'Jadal'. As reported by Eenadu on 19 September 2026, the film was set for a theatrical release on 24 September 2026, and Nani was on a back-to-back interview spree in the run-up, including a press meet in Kochi.

Record pre-release business — and the risk behind it

A major reason the paradise movie dominated film chatter was its trade numbers. According to an ABN/Chitra Jyothy report dated 18 September 2026, the film's budget is reported at around ₹200 crore, and its worldwide pre-release theatrical business closed at about ₹103 crore — the highest ever for a so-called Tier-2 Telugu hero, overtaking Vijay Deverakonda's 'Liger', which had done ₹88.4 crore.

The same report lists the top Tier-2 pre-release businesses for context:

The caution in the trade analysis is stark: of the top-ten Tier-2 pre-release business films, only Nani's 'Dasara' and 'Hit 3' actually succeeded in theatres, while the other seven — including all three big Vijay Deverakonda titles — failed to recover. Trade pundits quoted in the report say The Paradise needs at least ₹180 crore in theatrical share to be counted a success, though some argue OTT, satellite and digital rights worth over ₹100 crore mean the producers face little risk of loss. These are trade estimates, not audited figures.

'A' certificate, no trailer, and surprise elements

At the Kochi press meet, Nani said the censor process was still underway and the film was likely to receive an 'A' certificate, acknowledging that this would keep children and family audiences away from theatres. He promised family films from him soon, saying he wants to attempt every genre as an actor. He also explained why no trailer was released: post-production work meant the team could not cut one in time. Instead, he said the film contains many surprises that should be experienced together in a theatre. The final CBFC certificate should be verified against the board's official records.

Nani's praise for Malayalam cinema

Speaking in Kochi — where he had earlier promoted 'Hit 3' — Nani said he has often expressed his love for Malayalam films and that every industry should learn from the Malayalam industry, particularly its excellent time management and consistent delivery of quality films. Those remarks, made a day before the trend spike, circulated widely and added to the search interest around the film.

What to watch next

All available reporting is dated 18–19 September 2026, before release. Whether The Paradise converts its record ₹103 crore pre-release business into the ₹180 crore theatrical share trade analysts demand will only be clear from post-release box-office tracking after 24 September 2026. For now, the trend reflects anticipation around the Nani–Srikanth Odela reunion — a combination that previously turned 'Dasara's ₹50 crore business into a genuine theatrical success.