Where to Watch ISL 2026-27: Sony LIV, Sony Sports Network and YouTube Guide

Why Sony LIV is Trending: The MG Indian Super League Return

Search interest for sony liv spiked in India recently as the platform secured the digital rights for the 2026-27 Indian Super League (ISL) season. Following months of broadcast uncertainty and a curtailed 2025-26 season, the league has returned to a stable multi-platform distribution model. The competition has also been rebranded as the MG Indian Super League after MG Motor returned as the title sponsor on 1 October 2026 [1].

How to Watch ISL 2026-27: Broadcast and Streaming Split

The new broadcast deal, reportedly valued at approximately INR 25 crore for the 2026-27 and 2027-28 seasons, ensures that fans have multiple ways to follow the action. While sony sports network handles the linear television experience, sony liv serves as the primary domestic digital hub.

Here is the breakdown of where to watch the 163 matches of the season:

Platform	Coverage Scope	Access Type
Sony LIV	All 163 matches	OTT Streaming
Sony Sports Network	Over 80 matches	Linear TV Channels
YouTube	All 2026-27 matches	Free Global Streaming

The YouTube Partnership

In a move to maximize accessibility, YouTube has become the league's global digital streaming partner. According to Gunjan Soni, Managing Director of YouTube India, every match of the 2026-27 season will be available "live and free on YouTube" [2]. This strategy aims to capture the growing connected-TV audience in India, which has seen a 23% year-on-year increase.

Season Schedule and Commercial Reset

The MG Indian Super League officially kicked off on 10 October 2026, featuring an opening match between Bengaluru FC and the newly promoted Sporting Club Delhi [2]. The first phase of the season consists of 78 matches, running through 17 January 2027, before moving into the subsequent phases and playoffs.

This season marks a significant structural shift for the league. The ISL now operates under a club-led commercial model. While the All India Football Federation (AIFF) continues to manage administration and regulation, the clubs themselves are now responsible for driving revenue and commercial activities [2]. This shift is intended to create a more sustainable financial ecosystem for Indian football clubs.