Why Sony LIV Trended in India: ISL 2026-27 Rights and New PR Partnership

The Surge in Sony LIV Search Interest

On 1 October 2026, search interest for "sony liv" saw a significant spike in India. According to Google Trends data observed on 2 October 2026, the platform experienced an approximate 900% growth in searches, totaling around 5,000 queries. This trend was primarily driven by two major business announcements: the acquisition of broadcasting rights for the Indian Super League (ISL) and a strategic shift in the platform's public relations management.

ISL 2026-27: A New Broadcasting Era

The primary catalyst for the trend was the report that Sony Pictures Networks India (SPNI) has secured the broadcasting and streaming rights for the 2026-27 Indian Super League season. This marks a shift from the previous season, where FanCode handled a significant portion of the streaming. Under the new agreement, sony liv will serve as the digital home for the league, streaming every single match of the season. Sportstar

While all games will be available via the OTT platform, the majority of matches will also be televised on the Sony Sports Network channels. This dual-pronged approach ensures wider reach across both linear TV and digital audiences. The new season, which operates on a club-run model, is scheduled to kick off on 10 October 2026, featuring an opening clash between Bengaluru FC and Sporting Club Delhi at the Sree Kanteerava Stadium. The New Indian Express

Key League Updates

• Title Sponsorship: The league will now be known as the MG Indian Super League, with Morris Garages returning as the title sponsor after a three-year hiatus.
• Global Reach: In addition to Sony's domestic rights, Google and YouTube are expected to live-stream matches for a global audience.
• Competitive Bidding: Sony reportedly outbid other major players, including Zee, to secure the deal, although specific financial terms remain undisclosed.

Strategic PR Overhaul for Sony LIV

Parallel to the sports news, Sony LIV announced a change in its communication strategy on 1 October 2026. The platform has onboarded Mondial Kommunications, a Mumbai-based integrated communications consultancy, as its new PR partner. afaqs!

This partnership is designed to enhance the platform's market presence through strategic media relations and content-led storytelling. Mondial Kommunications will focus on amplifying Sony LIV's diverse content slate, which spans original series, international programming, and high-profile live sports events, ensuring the brand remains relevant in India's competitive streaming landscape.