ZEE5 Launches AI-Powered 'Clips' to Transform Content Discovery in India

To solve the common "what to watch" dilemma, zee 5 has collaborated with Google Cloud to launch Clips, an AI-driven discovery tool. As of October 2026, this feature automatically converts long-form movies and shows into short-form vertical videos, creating a TikTok-style "swipe journey" that leads viewers directly to full-length titles [1].

How 'Clips' Works: The AI Engine

Unlike traditional trailers that are manually edited, Clips uses a multimodal AI stack to identify high-engagement moments across a massive library. The system analyzes speech, visual cues, and contextual signals to package the most compelling scenes into vertical formats without requiring extensive manual intervention [2].

The technical infrastructure integrates several Google Cloud tools to automate the editing process:

• Gemini Models: Used to analyze content and identify the most relevant, engaging moments.
• Chirp Multilingual Speech Model: Handles speech-to-text and processing across various languages.
• Cloud Vision API: Enables visual analysis and image processing to ensure the clips are visually appealing.
• Deep-Learning Models: Further refine the image processing for high-quality vertical outputs.

Impact on Content Discovery and Scale

The primary goal of this initiative is to create a "technology-driven pathway" from short-form engagement to long-form consumption. By transforming existing catalogues into fresh entry points, ZEE5 aims to help users discover stories they might not have actively searched for [1].

The scale of the rollout demonstrates the efficiency of this AI workflow. According to Pramod Prakash, CTO of Zee Entertainment Enterprises Ltd, the system has already generated 13,000 Clips from 1,200 titles as of October 2026 [1].

Comparison: Manual vs. AI-Driven Packaging

Feature	Traditional Packaging	ZEE5 'Clips' (AI-Driven)
Effort	High manual editing per clip	Automated at scale
Discovery	Static trailers/thumbnails	Dynamic, swipeable vertical feed
Speed	Slow time-to-market	Accelerated feature deployment
Scope	Limited to top-tier titles	Applicable across thousands of hours of content

While ZEE5 has reported "early traction" indicating that users are successfully moving from short clips to full-length content, the company has not yet released specific conversion percentages or data figures [2].