Why ‘muse’ Trended in India: Meta’s iPad Update, Revenue Forecast and Enterprise Push

iPad support fuels download surge

On 7 October 2026 Meta released an update to its Muse iOS app that added support for the iPad’s larger screen and better multitasking.[2] After several weeks as the top free iOS download, the update let iPad users make use of extra screen space and iPadOS features, prompting a fresh wave of installations and related searches in India. The update also lets users connect Muse to a range of productivity and creative tools such as Canva, Dropbox, Figma, QuickBooks, GitHub, Zoom, Asana, Klaviyo, Granola and Notion, expanding its utility beyond basic note‑taking.

Analysts project multi‑billion‑dollar revenue

A Deutsche Bank analyst highlighted in a Yahoo Finance piece dated 5 October 2026 that Muse could eventually account for up to 8 % of Meta’s total revenue by 2030, which translates to roughly $36 billion in sales, with a lower‑end estimate of $2.4 billion.[1] The analyst also noted that Muse could monetize transactions while feeding revenue back into Meta’s core advertising business, increasing overall upside. Such figures have drawn attention from investors and tech enthusiasts alike.

Enterprise and small‑business push

In late September 2026 Meta unveiled Muse for Small Business, allowing firms to connect the AI agent to tools such as Shopify, QuickBooks, Slack, Notion, Figma, Zoom and their Facebook/Instagram accounts.[3] The initiative aims to position Muse as a layer above existing software stacks, helping businesses with marketing, client pitches and new product pages while still requiring human approval for actions involving publishing, sending or spending. For instance, a shop owner could ask Muse to pinpoint a drop in sales, pick out promising customers, draft fresh marketing material, and manage the tasks across different applications.

Related hardware: Muse Charm and smart‑glasses

Meta also unveiled the Muse Charm, a pocket‑sized voice‑only device, and is testing Muse integration with upcoming smart‑glasses to expand hands‑free AI interactions.[1] The Charm runs the AI agent without needing a smartphone, while the smart‑glasses experiment aims to bring voice‑only assistance to wearable form factors.

Google Trends India recorded a 1 000 % increase in searches for “muse” during the past 24 hours, with approximately 20 000 queries observed on 8 October 2026.[4] This surge aligns with the timing of the iPad update, the enterprise announcement and the analyst forecast, indicating that users were looking for news about the AI agent’s new capabilities.