Why Daughter's Day Trended in India: Kriti Sanon’s Post and the Jamui Case

Why Daughter's Day spiked in Indian search trends

On 27 September 2026, Google Trends showed a 900 % rise in queries for "daughter's day" across India, with about five thousand searches recorded in a single day (Google Trends). This surge coincided with a wave of social‑media activity led by Bollywood actor Kriti Sanon, who used her Instagram Stories to mark the occasion.

Kriti Sanon’s Instagram message and the patriarchy debate

Kriti Sanon posted a story that rejected framing gender discussions as a battle between men and women. The post read, “Guys, it's not Men vs Women.” It continued, “It's women vs. Patriarchal misogynist men & brainwashed women who think patriarchy is a sanskar.” (Times of India). She also drew attention to the contrasting public reactions to violence against women versus criticism of women’s clothing, referencing the earlier backlash to her GIVA Raksha Bandhan advertisement.

Context: the Jamui harassment case

The actress’s posts appeared while public outrage was mounting over the alleged harassment of two Class 10 students in Jamui, Bihar on 19 September 2026. Media reports said a girl and her male classmate were stopped and confronted by a group of youths; videos circulated online, prompting police action under the POCSO Act and the Bharatiya Nyaya Sanhita (Times of India). Although Kriti did not name the incident, commentators linked her commentary to the broader conversation about women’s safety and societal attitudes.

What Daughter's Day means in India

Daughter's Day is not a gazetted holiday; its observance varies by state, community and personal choice. In late September 2026 the day became a focal point for discussions on patriarchy, accountability and the need to shift focus from policing women’s choices to addressing male behaviour. The spike in searches reflects users seeking to understand why the day is trending, what it signifies, and how recent events shape its meaning.