Why 'baththa' trended on Google India in September 2026

Why 'baththa' appeared in Google Trends India

Google Trends India logged baththa as a trending term around September 18–19, 2026, recording roughly 1,000 searches and 100% growth in the past-24-hour window. The observation was recorded on September 19, 2026. This is a retrospective explainer, not breaking news, and the trend is no longer active. Google Trends measures approximate search interest; it does not verify whether celebrity comments or controversy claims are true.

The spike followed the Baththa audio launch

The term rose after the audio launch of Baththa, a Tamil film directed by Balaji Tharaneetharan. Coverage published by The Times of India on September 19, 2026, reported that actor Vijay Sethupathi used the event to discuss Thalapathy Vijay and Rajinikanth, driving searches for the film's title.

What Vijay Sethupathi said about Thalapathy Vijay

Sethupathi recalled wishing Vijay's son Jason Sanjay on his birthday. He said Vijay personally called him in response. He also described Vijay affectionately as a "cute fellow" after visiting the sets of Jana Nayagan. These warm remarks came while Sethupathi faced social-media criticism over comments he made on Bigg Boss Tamil; some viewers linked the two, though Sethupathi did not name Vijay.

Rajinikanth and the Jailer 2 cameo

Sethupathi also discussed working with Rajinikanth in Jailer 2, calling his part a single conversation sequence. He said he was amazed and stunned by the superstar, and described how Rajinikanth handled vethalai, pakku and krambu during the scene while delivering dialogue without a conventional rehearsal.

About the film Baththa and Vijay Sethupathi

Baththa stars Vijay Sethupathi alongside Lijomol Jose, Sai Abhyankkar and Sahasra. Sai Abhyankkar composed the music, Selva Kumar SK is the cinematographer, and Kalaivanan R is the editor. Sethupathi said he felt confident joining the film after hearing director Balaji Tharaneetharan's narration, and expressed confidence that Baththa would offer audiences a fresh experience they could enjoy and connect with.

Sethupathi also praised director Atlee for being selective about his projects, according to the same report. Vijay Sethupathi, born January 16, 1978 in Rajapalayam, Tamil Nadu, is an Indian actor and film producer who predominantly works in Tamil films. He has also appeared in Telugu and Hindi cinema and began as a background actor before his first lead role in Thenmerku Paruvakaatru (2010).