Crunchyroll Trends in India: The Apothecary Diaries US Collaboration Explained

Search interest for crunchyroll experienced a 75% growth in India around September 20, 2026, according to Google Trends data [2]. While the platform maintains a broad global user base, this specific spike in Indian search volume coincides with a high-profile promotional event for the series The Apothecary Diaries, though the event is physically located outside of India.

The Crunchyroll x Kura Sushi USA Partnership

The current trend is linked to a limited-time venture between the streaming giant Crunchyroll and Kura Sushi USA. Announced on September 19, 2026, this partnership brings the world of The Apothecary Diaries to the dining tables of American Kura Sushi outlets [1]. This themed event is scheduled to remain active until October 31, 2026.

Themed Menu and Collectible Rewards

The collaboration features a specialized menu inspired by the series' central figures, Maomao and Jinshi. At US locations, fans can order the following dishes:

• Maomao's Soy Ginger Wonton Noodles: This dish consists of ramen noodles in a soy-based broth enhanced with ginger and dashi, served with chashu pork, wontons, and green onions.
• Jinshi's Fried Tuna Roll: A combination of fried tuna, pickled carrots, lettuce, and avocado wrapped in seaweed and specialty rice, topped with purple panko, sesame seeds, and a purple yuzu cream sauce.

Beyond the food, the restaurant has integrated a gamified reward system known as "Bikkura Pon." By consuming sushi plates, guests can earn randomized capsule prizes. These collectibles include sticker rolls, 2-piece magnet bookmark sets, and 10 different acrylic charms. Prizes are awarded at milestones of 15 plates, 25 plates, and every 15 plates thereafter [1].

Regional Access for Indian Fans

For anime enthusiasts in India tracking these updates, it is important to clarify that this crunchyroll promotion is explicitly restricted to Kura Sushi locations within the USA [1]. There is no evidence that these themed menus or physical prizes have been extended to the Indian market.

Additionally, a specific reward was offered to Kura Sushi Rewards members on September 23, 2026. Members could receive chopsticks with a cloth case for in-restaurant orders totaling $85 or more, available while supplies lasted [1].

Collaboration Summary

Detail	Information
Partner	Kura Sushi USA
Featured Anime	The Apothecary Diaries
End Date	October 31, 2026
Regional Access	United States Only
Key Rewards	Bikkura Pon capsules (charms, bookmarks, stickers)