Ayushmann Khurrana’s Quick‑Fire Apology on KBC 18: What Really Happened?
Ayushmann Khurrana called Amitabh Bachchan ‘budhau’ on KBC 18, then apologized on‑air. The incident, covered by Indian Express and NDTV, sparked debate on cultural respect and media response. Read on for the full story.
08 Oct 2026, 07:27 UTC

What Happened on KBC 18
On 6 October 2026, the popular actor‑singer Ayushmann Khurrana appeared on the 18th season of Kaun Banega Crorepati (KBC) to promote his upcoming film Udta Teer. While discussing the earlier film Gulabo Sitabo, he referred to legendary actor Amitabh Bachchan as ‘budhau’, a colloquial Hindi term meaning “elder” or “big brother”. The remark struck many viewers as disrespectful, prompting an immediate on‑air apology.
Why ‘Budhau’ Stood Out
In Indian parlance, budhau is a friendly, affectionate way to address an older male. However, when used toward a revered figure like Amitabh Bachchan—often called the “Big B” of Bollywood—it can be perceived as informal or even disrespectful, especially in a formal setting like a national TV quiz show. The audience’s reaction was swift: comments flooded social media, and several news outlets picked up the story within hours.
Ayushmann’s Immediate Apology
Within minutes of the remark, Khurrana stepped back into the host’s chair and addressed the audience:
- He acknowledged that calling Bachchan budhau was a lapse in judgment.
- He added, “Amitabh acts like a 28‑year‑old and I had no intention to offend.”
- He apologized directly to Bachchan and asked viewers to accept his sincerity.
The apology was delivered informally, on the live show, and carried no legal or contractual weight. It was a gesture of respect rather than a formal statement.
Media Reaction and Public Response
Within hours, the incident was covered by major Indian news outlets:
- Inshorts reported the apology and quoted Khurrana’s remarks.
- The Indian Express and NDTV published similar stories, highlighting the cultural sensitivity of the term.
- Social media users debated whether the apology was sufficient, with many praising Khurrana’s quick response.
Understanding the Cultural Nuance
In Hindi, budhau is akin to “elder brother” and is often used in a familial, affectionate tone. Its usage towards a public icon can blur the line between camaraderie and disrespect. Khurrana’s apology underscored the importance of context and respect for cultural norms on national platforms.
Key Takeaways
- Ayushmann Khurrana called Amitabh Bachchan ‘budhau’ on KBC 18 on 6 Oct 2026.
- He apologized immediately, saying Bachchan “acts like a 28‑year‑old” and that he had no intention to offend.
- The incident sparked media coverage and public debate within hours.
- His apology was informal and carried no legal weight.
- The episode highlights how cultural terms can be misinterpreted in a formal setting.
Sources & further reading
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